“…We often have to study the business of our clients in order to be of service …”

At your service!  I was recently talking to a potential client who was interested in a building that I had for lease.  He wanted to start a new business that was, in part, similar to his existing business, and thought my space and location were superb, but cost twice as much as the competition.  I felt I had a fair chance at getting him to “sign-up,” on a lease agreement, but wanted to know how I could persuade him to rent my space over other space that he was considering… just a few blocks away, and 50% less money.  So…I did my homework, and determined exactly how many units he would have to sell EXTRA each day to pay for my building vs the competition.  I determined that he had to sell 1250 units, EXTRA per month, in order to justify my building.  At $3 per unit, he would have to sell an additional $3750.00 worth of his product each month to pay the extra rent.  Could he do that, was the question?  He had told me earlier that each customer, on average, buys 3 units per visit.  That would mean that he’d have to have 416 people each month, extra, or about 21 additional people per day, buying 63 units.  So, I visited with him, and explained my theory of HOW he could afford my building over the competition; and asked him if he thought he could generate the extra business.  He nearly “shouted at me,” that he was positive that he could.  The point here, is this:  We often have to study the business of our clients in order to “be of service.”  We are not just serving their interest, but our own; and ultimately… we are serving God, by serving His people.  Hebrews 6:10 – God is not unjust; he will not forget your work and the love you have shown him as you have helped his people and continue to help them. Blessings…cjlb…5/16/14

Photo Credit: charliescartoon.com

About Charles Brooks

who is originally from Miami, Fla., moved to SC, holds two degrees from the University of SC. His business background is primarily in Real Estate Development (Motels, Hotel, Office Buildings, Restaurants, Residential) and Business Consulting. He currently is Managing Director of Brooks, Baker, Lehman & Kohlhepp - Investors in Real Estate and Mining, and has other business interests under the umbrella of Brooks Properties. FULL-TIME-MINISTRY: Fully engaged in spreading the Gospel of Our Lord Jesus Christ, with an emphasis on the Business Community.


Subscribe to our website to receive updates.

2 Responses to “…We often have to study the business of our clients in order to be of service …”